U.S. Soccer needed to build excitement around the long road to the 2010 Men’s World Cup. Despite their tremendous needs, they had limited funds. Our solution was to emphasize the creation of content.

A small agency team spent three days in Krakow, Poland leveraging our complete access to the players, coaches and staff to capture a huge amount of hi-def video imagery. We then converted this content into a print campaign, eight TV commercials, two radio spots, and a 2:00 online film that transforms the viewer into an insider traveling with the team as they endure the challenges of World Cup qualifying.