Posts Tagged ‘Wolf Brand Chili’
Wolf Brand Chili—Opening Up A Big Ol’ Can of Texas
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True, we are a Chicago agency. But when your client sells a Lone Star State staple, you learn Texan right quick.
Our new campaign for venerable Wolf Brand Chili had to reach a dual audience: native Texans familiar with the #1 brand they’ve known since 1895 and new markets where we will introduce this bold and bean-less delight. We needed authentic content, and lots of it. So we spent two weeks... read more »
