Posts Tagged ‘Sports’
This past Fall, in concert with our client Harris Bank, we began working for the Noah’s Arc Foundation: a non-profit organization started by Chicago Bulls Center Joakim Noah and his mother, sculptor Cecilia Rodhe. The mission of the foundation is admirable: to help children develop confidence and a stronger sense of self through the discipline of sports and the emotional expression of art. ...
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U.S. Soccer needed to build excitement around the long road to the 2010 Men’s World Cup. Despite their tremendous needs, they had limited funds. Our solution was to emphasize the creation of content.
A small agency team spent three days in Krakow, Poland leveraging our complete access to the players, coaches and staff to capture a huge amount of hi-def video imagery. We then converted this content...
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The NOLAF campaign struck a chord with our target audience With only some viral video seeding and zero dollars spent on media, these video clips generated over 3.2 million viral video views in just over one month.
Accolades: YouTube – #1 most viewed on May 1, 2008, #1 most viewed on May 16, 2008, Most Viewed Videos of the Month
The Nolaf campaign has struck a chord with the public.
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This piece was part of our final production for Gatorade: a carefully-staged campaign designed to break virally and build an audience with three remarkable ‘is that real?’ scenarios. After building interest on-line, we would reintroduce them as television spots with the tagline “Never Underestimate the Power of Superior Hydration.” The notion was simple: shoot remarkable actions in a totally...
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