Posts Tagged ‘Social Media’
The NOLAF campaign struck a chord with our target audience With only some viral video seeding and zero dollars spent on media, these video clips generated over 3.2 million viral video views in just over one month.
Accolades: YouTube – #1 most viewed on May 1, 2008, #1 most viewed on May 16, 2008, Most Viewed Videos of the Month
The Nolaf campaign has struck a chord with the public.
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This piece was part of our final production for Gatorade: a carefully-staged campaign designed to break virally and build an audience with three remarkable ‘is that real?’ scenarios. After building interest on-line, we would reintroduce them as television spots with the tagline “Never Underestimate the Power of Superior Hydration.” The notion was simple: shoot remarkable actions in a totally...
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