You probably wouldn’t associate Vegetarians with frozen entrees. But that’s exactly what the folks at ConAgra developed early last year. Through our existing knowledge of their consumer and deep research on the “Flexitarian” target, we discovered that vegetarians and health conscious consumers were primed for a new “movement” in support of eating well in the frozen entrees category. Our...
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Before all the tabloid scandal, Tiger stood head and shoulders above the rest in the world of sports. Our job was to take him higher still.
The only possible answer was to launch him into space.
Tiger Woods “Moonshot” was a fully integrated campaign that launched the Gatorade Tiger brand. It was also one giant leap for Gatorade, marking their first foray into gaming as we partnered with EA...
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