Don’t get us wrong. Reddi-wip has never had any trouble with the ladies. Since 1948, the fairer sex has been swirling its desserts with that iconic poof, delighting everyone within a one-plate radius. Yep, where pies, cakes and sundaes are concerned, the R-w is top of mind.
But, with the sweltering heat of summer fast approaching and a serious tankini deadline looming, the ladies like to go a little...
read more »
Dessert lovers have tons of choices when it comes to topping off a great meal. But there really is only one choice to top off those desserts—whipped cream.
Our client, Reddi-Wip wished to regain it’s leader position and market share against it’s much larger and deeper-pocketed competitor, Cool Whip – which, ironically, had just launched an on-shelf aerosol product to go head to head with Reddi-Wip....
read more »
