Posts Tagged ‘Gatorade’

Gatorade “G2″

Submitted by Ryan Carlos on August 4th, 2010 in Uncategorized | commentsNo Comments »
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Gatorade “Ball Girl”

Submitted by Brad Simpson on July 2nd, 2010 in featured work | commentsNo Comments »
This piece was part of our final production for Gatorade: a carefully-staged campaign designed to break virally and build an audience with three remarkable ‘is that real?’ scenarios. After building interest on-line, we would reintroduce them as television spots with the tagline “Never Underestimate the Power of Superior Hydration.” The notion was simple: shoot remarkable actions in a totally... read more »

Gatorade Tiger “Moonshot”

Submitted by Brad Simpson on July 7th, 2008 in featured work | commentsNo Comments »
Before all the tabloid scandal, Tiger stood head and shoulders above the rest in the world of sports.  Our job was to take him higher still. The only possible answer was to launch him into space. Tiger Woods “Moonshot” was a fully integrated campaign that launched the Gatorade Tiger brand. It  was also one giant leap for Gatorade, marking their first foray into gaming as we partnered with EA... read more »

Gatorade: League of Clutch

Submitted by Brad Simpson on July 2nd, 2008 in featured work | commentsNo Comments »
The League of Clutch is a fully-integrated campaign designed to celebrate Gatorade’s roster of athletes. This big, bombastic campaign emphasizes sports heroics on TV, in print, on-line…and in a dizzying variety of user generated videos that parody the wildly-popular “Every Game Needs A Hero” theme. read more »