Posts Tagged ‘Game’
This recession hit Americans hard, particularly in the pocketbook. The idea behind ConAgra’s RecessionPayback.com was to promote eleven well-liked but under-supported ConAgra brands by combining traditional consumer couponing with a new digital engagement idea. The website pumped new life into these recession-proof brands, reinventing the coupon delivery process with an engaging and topical twist....
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Before all the tabloid scandal, Tiger stood head and shoulders above the rest in the world of sports. Our job was to take him higher still.
The only possible answer was to launch him into space.
Tiger Woods “Moonshot” was a fully integrated campaign that launched the Gatorade Tiger brand. It was also one giant leap for Gatorade, marking their first foray into gaming as we partnered with EA...
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