The old adage, “timing is everything” came true once again on Monday, January 29th of 2007. ECD Dennis Ryan was approached with an idea that would make this week at Element79 a truly historic one. “Isn’t it cool?”, he was asked, “For the first time ever, two African American coaches are facing each other for Football’s highest honor. Wouldn’t a spot that highlighted two groups of African... read more »
The League of Clutch is a fully-integrated campaign designed to celebrate Gatorade’s roster of athletes. This big, bombastic campaign emphasizes sports heroics on TV, in print, on-line…and in a dizzying variety of user generated videos that parody the wildly-popular “Every Game Needs A Hero” theme.
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