Posts Tagged ‘Food’
To introduce new Bear Creek Country Kitchen Pasta Mixes, we wanted an icon that could capture its tasty heartiness. What better icon than a bear? Especially given that ‘Bear’ is in the Bear Creek name. Well, it seemed like a no brainer. Besides, what’s cooler than a bear?
We wanted our bears to be real, not cartoony. We were looking for a commercial that would feel like a documentary observing...
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The key Banquet consumer feeds a family of four on fifty bucks a week, so our work had to empathize—not sympathize—with Mom’s juggling those demands.
To us, this woman’s the real deal: time crunched, hard-working and still fun loving.
That’s why we’re so proud of this new print and radio work. It spoke to our target in a real, relatable wat that got noticed. It celebrates her life and how...
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Dessert lovers have tons of choices when it comes to topping off a great meal. But there really is only one choice to top off those desserts—whipped cream.
Our client, Reddi-Wip wished to regain it’s leader position and market share against it’s much larger and deeper-pocketed competitor, Cool Whip – which, ironically, had just launched an on-shelf aerosol product to go head to head with Reddi-Wip....
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You probably wouldn’t associate Vegetarians with frozen entrees. But that’s exactly what the folks at ConAgra developed early last year. Through our existing knowledge of their consumer and deep research on the “Flexitarian” target, we discovered that vegetarians and health conscious consumers were primed for a new “movement” in support of eating well in the frozen entrees category. Our...
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