Posts Tagged ‘Element 79’
La Quinta Inns & Suites needed to work a little Monday through Thursday magic. See, their cushy pillow-top beds were chock full of leisure travelers on the weekends, but the weekdays were starting to feel a little lonely…
So, La Quinta was looking to do a lot more business with briefcase-swingin’, Powerpoint-craftin’ Business Guys. Now, as luck (and a beautiful new redesign) would have...
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This past Fall, in concert with our client Harris Bank, we began working for the Noah’s Arc Foundation: a non-profit organization started by Chicago Bulls Center Joakim Noah and his mother, sculptor Cecilia Rodhe. The mission of the foundation is admirable: to help children develop confidence and a stronger sense of self through the discipline of sports and the emotional expression of art. ...
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Element 79 adds sports unit (but few staffers) and lands three clients
By JEREMY MULLMAN
jmullman@adage.com
It’s an old agency tactic: Hyping a new unit that isn’t all that new or reorganization that really isn’t. But in the case of Element 79, the touted shift actually resulted in the agency picking up a bushel of new business.
Element 79 Sports, launched late last year, has snared three clients...
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