For seven years, we’ve helped grow low cost, local wireless provider Cricket. This year, they extended service to all fifty states. Cricket needed brand work to announce this achievement, along with the retail work to drive store traffic.
To us, Cricket represents more than just an affordable phone; it heralds a movement, the promise of respect to cell customers who’ve been long ignored or...
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With so many phone carriers, it’s easy to feel overlooked. At least, that’s what our in-depth research revealed about Cricket’s customer base. Predominantly lower income, Cricket’s core consumer desired only what any consumer wants – the right value from the right services – but also, to be treated fairly, no matter their income level. From that perceived “disrespect”, we developed...
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