Posts Tagged ‘CPG’
To introduce new Bear Creek Country Kitchen Pasta Mixes, we wanted an icon that could capture its tasty heartiness. What better icon than a bear? Especially given that ‘Bear’ is in the Bear Creek name. Well, it seemed like a no brainer. Besides, what’s cooler than a bear?
We wanted our bears to be real, not cartoony. We were looking for a commercial that would feel like a documentary observing...
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Don’t get us wrong. Reddi-wip has never had any trouble with the ladies. Since 1948, the fairer sex has been swirling its desserts with that iconic poof, delighting everyone within a one-plate radius. Yep, where pies, cakes and sundaes are concerned, the R-w is top of mind.
But, with the sweltering heat of summer fast approaching and a serious tankini deadline looming, the ladies like to go a little...
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True, we are a Chicago agency. But when your client sells a Lone Star State staple, you learn Texan right quick.
Our new campaign for venerable Wolf Brand Chili had to reach a dual audience: native Texans familiar with the #1 brand they’ve known since 1895 and new markets where we will introduce this bold and bean-less delight. We needed authentic content, and lots of it. So we spent two weeks...
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