The key Banquet consumer feeds a family of four on fifty bucks a week, so our work had to empathize—not sympathize—with Mom’s juggling those demands.
To us, this woman’s the real deal: time crunched, hard-working and still fun loving.
That’s why we’re so proud of this new print and radio work. It spoke to our target in a real, relatable wat that got noticed. It celebrates her life and how...
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