Posts Tagged ‘ConAgra’
Don’t get us wrong. Reddi-wip has never had any trouble with the ladies. Since 1948, the fairer sex has been swirling its desserts with that iconic poof, delighting everyone within a one-plate radius. Yep, where pies, cakes and sundaes are concerned, the R-w is top of mind.
But, with the sweltering heat of summer fast approaching and a serious tankini deadline looming, the ladies like to go a little...
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True, we are a Chicago agency. But when your client sells a Lone Star State staple, you learn Texan right quick.
Our new campaign for venerable Wolf Brand Chili had to reach a dual audience: native Texans familiar with the #1 brand they’ve known since 1895 and new markets where we will introduce this bold and bean-less delight. We needed authentic content, and lots of it. So we spent two weeks...
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This recession hit Americans hard, particularly in the pocketbook. The idea behind ConAgra’s RecessionPayback.com was to promote eleven well-liked but under-supported ConAgra brands by combining traditional consumer couponing with a new digital engagement idea. The website pumped new life into these recession-proof brands, reinventing the coupon delivery process with an engaging and topical twist....
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