To introduce new Bear Creek Country Kitchen Pasta Mixes, we wanted an icon that could capture its tasty heartiness. What better icon than a bear? Especially given that ‘Bear’ is in the Bear Creek name. Well, it seemed like a no brainer. Besides, what’s cooler than a bear?
We wanted our bears to be real, not cartoony. We were looking for a commercial that would feel like a documentary observing...
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