Don’t get us wrong. Reddi-wip has never had any trouble with the ladies. Since 1948, the fairer sex has been swirling its desserts with that iconic poof, delighting everyone within a one-plate radius. Yep, where pies, cakes and sundaes are concerned, the R-w is top of mind.

But, with the sweltering heat of summer fast approaching and a serious tankini deadline looming, the ladies like to go a little lighter. Right away, they think of nature’s sweetest treat, FRUIT. The problem is, they don’t necessarily think of Reddi-wip. And, if they do, they think the poof is a one-way ticket to the pooch.

So we set out to change that. With a fun and feisty print campaign to let the Girls of Summer know that topping their fruit with Reddi-wip may feel naughty… but it’s not.