Ad Snapshot provides consumer learnings about an ad’s effectiveness within two or three days. This provides a “consumer voice” in the room as clients evaluate creative executions.

• Provides directional, yet highly accurate creative testing
• Canvases a broad sample of respondents selected on client input
• Delivers proven advertising effectiveness measures
• Virtual Real-time feedback – usually within 72 hours.
• Gauges consumer reaction to a spectrum of work – from concepts to fully developed Print, TV, and digital creative (in video format)
• Benchmarks scores to competitors as well as E79’s proprietary database of other studies by product category, age and gender
  • Memorability
  • Brand registration
  • Consideration
  • Distinctiveness
  • Main idea communication
  • Purchase influence
  • Relevancy
  • Likeability