Before all the tabloid scandal, Tiger stood head and shoulders above the rest in the world of sports.  Our job was to take him higher still.

The only possible answer was to launch him into space.

Tiger Woods “Moonshot” was a fully integrated campaign that launched the Gatorade Tiger brand. It  was also one giant leap for Gatorade, marking their first foray into gaming as we partnered with EA Sports to create the Tiger Moonshot online game.  Better still, our Tiger “Moonshot” viral was YouTube’s #1 video the day it debuted.