Despite our modest size, we serve as the PepsiCo International Agency of Record for Gatorade. We do this through our affiliation with the Omnicom network. Our planners and account leaders develop strategic blueprints and then hand-pick resources from various offices within the global networks of BBDO and DDB to develop creative. This puts quality creative thinking with invaluable local insights on our clients' brands. Many clients export domestic creative internationally. This system works so well that our clients have actually imported creative.