Think about your next cruise vacation (or imagine going on one). Chances are you’re already getting excited imagining the thought. The same was felt by avid Celebrity cruisers who booked their cruises far in advance and visited the preferred travel sites again and again in anticipation.

While the traditional “Starring You” campaign leveraged the “service with style” association guests have with the Celebrity brand, Element 79 designed special Celebrity sitelets to engage the consumer as they planned their trips. CelebritySolstice.com was designed a year in advance of the ship’s debut to introduce and engage potential cruisers in the new Celebrity Solstice Experience. The sitelet is focused on showcasing all the venues and associated activities in a way that is meaningful to a cruiser – how will it look and feel, what can I do – and really build excitement and anticipation for the largest new ship in the brand’s history.

And CelebrityStarringyou.com allowed cruisers to share their “Starring You” moments online, serving as testimonials of how well treated and respected Celebrity’s passengers really are, and fueling the community of avid cruisers.