The key Banquet consumer feeds a family of four on fifty bucks a week, so our work had to empathize—not sympathize—with Mom’s juggling those demands.

To us, this woman’s the real deal: time crunched, hard-working and still fun loving.

That’s why we’re so proud of this new print and radio work. It spoke to our target in a real, relatable wat that got noticed. It celebrates her life and how Banquet fits into it: So Good, for So Little.