Today, Clients are being held ever more accountable for delivering topline and bottomline results. And, they need to deliver them immediately! If they do, they win. If they don’t they may be looking for new employment.

At Element 79, we have re-engineered the way we work in recognition of this marketplace reality. We are becoming a smarter, faster agency.

By Smarter, we mean creative ideas that are informed by consumer insights and feedback along every step of the creative development process. We do so via inexpensive, timely, and highly actionable online consumer feedback. Consumer feedback that helps identify and shape campaign concepts and, just as important, communication executions/tactics. At Element 79, we embrace consumer feedback as a means of enhancing our creativity, not limiting it.

By Faster, we mean not only getting consumer feedback on ideas quicker but also our ability to act upon it immediately. Thus, we have eliminated layers, streamlined internal processes and instilled within all of our people a goal oriented attitude that promotes immediacy and action.

Smarter, better informed ideas delivered faster is what Clients need to win in today’s competitive marketplace. And, it is around this need that we are building Element 79.